P&G: one possibility among many
P&G leadership may not realize it—unless you call—but virtually every Fortune 500 and Fortune 1000 company has compelling reasons to become the exclusive national sponsor of the HSe4Metrics K–12 platform, as well as public service and shareholders’ windfall.
One—and only one—of those giants will have the opportunity (subject to due diligence) to secure this national sponsorship. Doing this in collaboration with a federal agency would be all the more brilliant. For example, visualize Procter & Gamble partnering with the U.S. Department of Labor—perhaps establishing a new gold standard for public–private partnerships (PPPs).
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Differentiation by sponsorship—making current trends lines useless
With its vast portfolio of recognizable brands—many of which consumers may not realize belong to P&G—Procter & Gamble could, as national sponsor of the HSe4Metrics platform, ignite powerful consumer engagement. Visualize an enlightened surge in shoppers seeking every possible P&G product. Now visualize a manufacturer-retailer near-real-time point-of-service data tracking system200 making previous trend lines—before sponsoring the HSe4Metrics platform—obsolete.
Similarly, consider a U.S. carmaker197. General Motors or Ford could take back share—a miracle in itself. For a carmaker such as Rivian—an American company marked by bold, outsized leadership—a partnership with a federal agency would be a deft move for the company and the country alike. Rivian would be positioned to gobble chunks of share from Toyota, Honda, and Stellantis.
Jamie Dimon—Big Corp's duty for societal good
In an address to shareholders, JPMorgan Chase CEO Jamie Dimon emphasized the shared responsibility of CEOs and large corporations to drive societal innovation for the public good.
But innovating is difficult, and the will to implement can be even more challenging, as the outcome of true innovation is unknowable until tested by implementation—making the decision to take that risk gut-wrenching.
A fascinating example, though not mentioned by Dimon, is that of a Xerox CEO, who presided over America’s greatest company. Lacking the fortitude to implement—fearing the unknown—he quietly sold a breakthrough innovation to an upstart competitor willing to take the risk.
Demand for the innovation was a global hit, and the tiny company soared—while Xerox spiraled into bankruptcy. (See more about this in the Jamie Dimon link.)
Courage to test by implementation
Business 101, the Wharton Mack Institute, and Harvard agree: if a company’s leadership will not innovate198 to achieve new plateaus in market share and margins, look for leadership that will.
To fund the sponsorship expense of cloud and infrastructure costs, as in the case of the K-12 HSe4Metrics platform, the federal government provides for a corporation and a federal agency199 to join in a mission advancing the national workforce, K-12 student performance, and national competitiveness.
Sponsoring the HSe4Metrics platform stands to win the admiration of the nation—and drastically improve K-12 student performance—so sponsor it.
Key code 197, 198, 199, 200