We invite marketing agencies to introduce the HSe web app platform to top-ranking corporations seeking a corporate social responsibility project. However, far more than satisfying a CSR expectation, sponsorship of the HSe web app will stand to double as a marquee marketing strategy, potentially evolving into a national influencer positioned to significantly benefit even the most intractable corporate metrics, including market share and margins.
First understand that the nation is desperate for an end to the shame of half of its high school graduates not being able to read or write, as disclosed by the National Assessment of Educational Progress, referred to in Big Media as NAEP and “The Nation’s Report Card.”
Both the challenge and the solution are to go from this decades-old NAEP horror story, reinforced by other longitudinal icons as well, to annual double-digit jumps, a feat never before accomplished, not even close.
The trillion-dollar-plus No Child Left Behind Act tried and failed, bringing a decade of disruption to much of the nation’s k-12 system. NCLB had little to no affect on NAEP assessments. Half of all high school graduates upon proudly walking across the stage to receive their diplomas, just as for the graduates before the NCLB years, suddenly faced the prospect of harshly disadvantaged socioeconomics. After all, they could not read or write.
The free-access HSe web app platform will seek to massively recast the performance of young people during their k-12 years. Simultaneously, it will bring its focus to kids during the four-or-so years before kindergarten, at the web app with parents, guardians, and families.
Aided by the platform’s marketing agency, the public will have the inspiring privilege of witnessing captivating events featuring young people wherever they are, in every particle of the United States. For k-12, metrics results will be measured in hard numbers. For the web app sponsor, its hard-number corporate metrics results will likewise be measured.
Jamie Dimon, in making a commitment of $30 billion for a brilliant JP Morgan k-12-related effort, urges every top corporation to do the same, even though with true innovation there can be no guarantee of success. He cautions that there is risk and that outcomes are unknowable, but implores Corporate America to act.
A societal good needed by the nation, the HSe web app itself is not a marketing strategy. Rather, shepherded by a talented marketing agency, the marketing strategy is the sponsorship.