What is Corporate Social Responsibility (CSR)?
A responsible publicly-traded corporation has two masters: It must serve the investment interest of its shareholders, and it must serve the humanitarian interest of society. Sponsorship of the HSe web app promises both.
Inferred by the IONOS comments below, among the biggest market cap corporate giants there will always be those that seem to go down an obligatory list to be sure all the boxes are checked. Arguably, the presence of CSR as an entry on the checklist may be a company’s primary motivation to deal with CSR.
However, serving as the national HSe web app Sponsor is clearly beyond a perfunctory check mark.
Comments by IONOS
The following can be seen in its entirety at https://www.ionos.com/startupguide/grow-your-business/corporate-social-responsibility/
Corporate social responsibility is the internationally regarded concept for responsible corporate behavior—although it is not clearly defined. In a nutshell, CSR refers to the moral and ethical obligations of a company with regards to its employees, the environment, its competitors, the economy, and a number of other areas of life that its business affects.
CSR is often understood as a voluntary commitment to certain company rules, i.e. beyond state laws and standards. This means that companies that operate responsibly and morally can often use their CSR for PR purposes as well. If it becomes known that a company voluntarily commits itself to a good cause, this improves its public image.
For this reason, however, the concept of corporate social responsibility is repeatedly criticized: many companies do not embrace CSR as a result of genuine altruism, but rather to develop their own image. In this article, we explain in detail what CSR is, how it has developed, and how CSR is borne out in some companies today.
[CSR] refers to the self-imposed responsibility of companies to society in areas such as the environment, the economy, employee well-being, and competition ethics. Many companies use internal CSR regulation as a form of moral compass to positively influence the ethical development of their business. Positive corporate social responsibility can also offer economic benefits.